Steps In LinkedIn Networking Strategy

By Robert Cooper


Relevant connections are valuable. For instance, employers get referrals to the best employees through interacting platforms. Likewise, upcoming entrepreneurs get valuable mentor-ship from experienced business people in their network. Social media has made the process of establishing new relations easier and more effective. Initially, most connections were made through referrals from personal friends. This is why one would have a limited number of friends. However, even though establishing new relationships is a click away, the best results are only achieved if one follows a particular LinkedIn networking strategy. Effective connection plans are organized into several steps as explained below.

To begin with, establishing new links must be goal oriented. This is to say, an individual must establish a purpose for connection. Establishing this from the beginning will prevent irrelevant friendships in your profile. Notably, each goal has five characteristics. First, it is specific. People should be very objective in establishing connections such as how many networks are needed when each will be met among others. Secondly, it should be measurable. One can easily tell whether they have achieved it or not. Thirdly, the purpose is something any individual can achieve. Be realistic especially in terms of goal achievement. Lastly, let your purpose be time bound.

Afterward, describe your persona. Of course, every person follows another individual because they have an attractive feature. Therefore, write down all these qualifications which will guide you in making relevant linkages. With such information at hand, somebody may compare with profiles of suggested friends. If they rhyme, then a request can be sent.

To get started, find referrals from other networks in your circle. In most cases, this social media platform will suggest individuals who you relate with depending on your profile information. It saves time having to read through all profiles.

A different linking approach is finding out where your friends network. This could be groups they have joined, followers or employers. Most likely their interests could also excite you. To discover this, scroll to the bottom of personal profiles. Afterward, follow or connect with other groups or professionals in their circle.

Besides groups, some circles are either employed or own firms. To be part of such companies, Google their websites then follow them through social media handles. From there, it is possible to share or comment to posts. If one persistently builds interest in a particular firm, it is easy to acquire partnerships or employment through them.

Conversations on an interaction site should be unique to catch the attention of an individual. If one receives a default message of invitation, they either ignore or delete it. Conversely, if an individual takes time to draft a proper invitation mail, receivers are likely to read them. Find out standard formats of a professional message from various websites.

Strengthen connections through constant communication. It does not have to be a personal message all the time. Instead, someone may like a comment made by a friend. Else, make positive comments on posts. One can also congratulate their circles for an achievement such as work anniversary.




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